Branding Companies: Distinctive and Descriptive Branding Explained


What is your opinion about branding? Do you believe that it is an important strategy for your business to achieve optimum business growth? But did you know that there are what we call as distinctive and descriptive branding? Generally, branding is a process of giving and conveying the promise of your company to your audience or customers. In conveying the promise, there are lots of strategies involved.

To deepen your understanding, the branding companies San Francisco is clarifying the difference between distinctive and descriptive branding based on different perspectives. There are various ways for your products or services to be promoted and echoed on the market through branding.

First, your brand should be unique and different from the other brands in the same industry. It can make your strategy and design a difficult one, but with proper conceptualization and implementation, it can just be easy.

Second, the promise should be clear. The promise reflects the benefits that your existing customers and/or potential customers may be enjoying from your branded products or services. The conveyance of the promised benefits should be clear and easy to understand. Otherwise, your audience will likely reject your brand.

Third, the message about your products or services should be more specific. There should be clarity and transparency. The benefits should be clear, so as to bring your business to a maximum growth level. People will always like transparency when it comes to purchasing products or availing of services.

Fourth, your business brand should be well protected. There is a tight competition, and based on ethical standards, your business competitors must not do things that can detriment your products or services. But sometimes, it is inevitable. Jealousy is a common thing to happen. Thus, it is important that you protect your brand from jealousy-related matters that can affect your business.

Branding Companies San Francisco Explains the Difference

Distinctive branding. It can be characterized as cool, fun, and unique way of branding products or services. A distinctive name refers to a unique name that is associated with one particular product. The different popular brands on the market today, like Apple, Uber, Coca-Cola, and Amazon are unique brand names. They’re associated with specific products or services. For example, Uber is a brand of transportation service that is specializing in giving people a more efficient and effective way to go to a certain destination.

A distinctive brand can be trademarked. This is one of its advantages. When you have it, you can have it registered under your company name or under your name. Trademarking is one good way to make sure that what you’ve got and you’ve made available on the market is your possession. The name can’t be stolen by others because there’s already a copyright to it under your name.

In terms of creating a brand awareness, a distinctive brand requires budget and marketing savviness. It is a necessity to have a strong financial backing to make sure that people’s awareness is widened and deepened.

According to this article, there are 5 ways to create and foster a distinctive brand.
First, you have to start with conceptualizing a certain vision. This is where branding agencies can help you. Envisioning is a process of seeing the potential of your products or services. Their benefits should be determined in advance before the launching so that conveying the message should be holistic and intact.

Second, customers’ interaction should be present. Your customers must interact with you. In this way, it can be easier to build the distinctiveness of your brand.
Third, be specific in finding your own tribe and voice. What does it mean? You need to focus on creating a specification of where your products or services do belong. You should have an ideal identity.

Fourth, there must be shared values among partners and stakeholders. Respect everyone in your circle, may they be your office staff, factory workers, and even your customers. They comprise everything that surrounds and encircles your business. And they must nurture the strong shared values.

Fifth, be sustainable and focus on your main business principle. It reflects on the promise you want your audience to enjoy. If you’re selling products for health and wellness, the promise should be anchored on that aspect. And the message to be conveyed to your audience should be clear and reflective to that.

Descriptive branding. On the other hand, descriptive branding is evident for small-scale companies whose budget or capitalization is just small. In creating a distinctive brand, you must be able to come up with a clear and concise name that can easily be promoted online and offline. The name should easily be remembered by your target audience. Unlike the distinctive which is more unique, a descriptive brand is about a name that is specific to the industry of your choice.

It describes and depicts the offer of your company. By just reading the main keyword that is your business name, people can comprehend that you’re offering that thing to them. For example, you have a specific name plus “Digital Marketing Services,” it is descriptive in a sense that when people read your brand online, they will automatically know that your brand is offering digital marketing services to the customers.

But there is an interesting twist to it. There are brands that started as descriptive, and they became distinctive through times. Some instances of this are Exxon Mobil that started as Standard Oil Company in 1870, Apple that began its name as Apple Computers, and IBM that had an initial descriptive name as International Business Machines. These brands became distinctive after a particular period of time.

As explained by design firm Ramotion, distinctive branding requires much money for capitalization, while descriptive branding just requires a smaller amount of money to start with. But distinctive is a process that can give your brand a strong sense of awareness. Descriptive for start-ups is still good, and it can still create an awesome brand identity.

Share this article

Recent posts

6 Benefits of Investing in Residential Mortgage-Backed Securities

Have you ever considered investing in residential mortgage-backed securities (RMBS)? If not, you’re missing out on a lucrative opportunity. What is residential mortgage-backed security? Investopedia explains...

Best Double Sided Suction Cups with Screw Sucker Pad

Suction cups are used for a variety of things. They’re vital for being used as holders and hangers of various things in the home,...

Ways to Create a Private Backyard Paradise

Creating decorative backyard tricks with your own hands from scrap materials, you should observe the following conditions: mandatory presence in the design of a...

How to Have an Unbelievably Fun Wedding Without Booze – 2020 Guide

There are so many good reasons to opt for a wedding that ditches the booze. For one thing, a sober wedding is more affordable;...

8 Pros and Cons of Vaping Cannabis Oil – 2020 Guide

No one can deny the fact that the popularity of vaping is constantly increasing. More and more people are opting for this method of...

Popular categories


Please enter your comment!
Please enter your name here

What is 6 + 7 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) 🙂

Recent comments on How to manage your PPC campaign
https://usahealthreports.blogspot.Com on The future is here with Proven Skincare
Dale Goodman on Yukon Men Cancelled?
Ryan wants more Korra kicking ass. Varrick is bad ass!! on The Legend Of Korra Season 5 Release Date, News and Updates
Guess I'll just go jump off a duck. on Aoharu x Machinegun Season 2 Release Date
lillian bradley-gares on Yukon Men Season 7 Latest News
human lovers suck on Zootopia 2 Sequel Confirmed
Sharon Genth on Yukon Men Cancelled?
Yessenia Martínez Martínez on Taxi Brooklyn Season 2 release date and more!
crysostomos haloftis on Cowboys To Bring Back Dez Bryant?
Randolph Johnson on Cowboys To Bring Back Dez Bryant?
Matthew Brooks Brown on Cowboys To Bring Back Dez Bryant?
Charles T DeLattre on Cowboys To Bring Back Dez Bryant?
Wojciech Oszczakiewicz on Top 5 Worst Finishers Of All Time
Bill carpenter on Counting Cars Cancelled?
Karen on No Gentleman
jan ronk on No Gentleman
Vcoutelier on No Gentleman
Shanna on No Gentleman
bily gilliam on Zootopia 2 Sequel Confirmed
Barbara on No Gentleman
F. Hawker on No Gentleman
Patrick Charles Pineda on Mr. Pickles – Season 3 Release Date
David Woodcock on River Season 2 Release Date
David Gabriel Taylor on Seraph of the end Season 3 Release Date
Lieutenant BaconWaffles on Beetlejuice 2 Release Date
Lana Patrizia Nahapetian on Junjou Romantica Season 4 Latest News
John Knehans on Counting Cars Cancelled?
Crusty weave on Zootopia 2 Sequel Confirmed
Prince Yohanan Ben Yahudah on Colin Kaepernick in Dallas Cowboys?
Anata no Tomodachi on Trinity Seven Season 2: Release Date
Awesome1pc2 Ananymous on SVTFOE season 3 release date
LighthawkDemon on Zootopia 2 Sequel Confirmed
Robert Presti Sr on Counting Cars Cancelled?
James STanley on SVTFOE season 3 release date
Phương Phiêu Diêu on Barakamon Season 2 Release Date
𝕲𝖍𝖔𝖚𝖑 on Re:Zero Season 2 Air Date and Spoilers
ÃᖇᑭᗴᎶᎶᎥØØℱβŁỮ€ŞŤ€ᗴŁ✔ᶰᵉᵏᵒᶠᶤᵉᵈ on High School DxD Season 4 – Updates, Spoilers, Air Date
Central Intelligence Agency on Highschool of The Dead Season 2 Release Date
Senator D. Plorable (I-USA) on Windows 11 – What It Would Look Like?
Ibrahim Durrani on Windows 11 – News and Updates
Joshua Adams on Zootopia 2 Sequel Confirmed
renamoretti1 on Empire Renewed for Season 4
Sara Doodnath on Justified Season 7 Cancelled
Just Another Random Person 🙂 on Code Geass Season 3 Release Date Speculations
Sara Doodnath on Justified Season 7 Cancelled
Joyce Mitchell on Yukon Men Cancelled?
Mike-Janet Sowell on Yukon Men Cancelled?
Shiranami Kaishido (Shi) on Reigns Beating Strowman Was A Bad Decision
eduard karpoev on Shimoneta Season 2: Updates
Dendy Planeptune on Shimoneta Season 2: Updates
Glenn Martin on Yukon Men Cancelled
WillFanofMany1 on Zootopia 2 Sequel Confirmed
WillFanofMany1 on Zootopia 2 Sequel Confirmed
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Garland Remington on The Curse Of Oak Island Canceled?
Yatogami ✔ᵛᵉʳᶦᶠᶦᵉᵈ on Noragami – Season 3 Release Date, News & Update
Garland Remington on The Curse Of Oak Island Canceled?
Patrick Lambert on Zootopia 2 Sequel Confirmed
Astracifationo on Zootopia 2 Sequel Confirmed
Astracifationo on Zootopia 2 Sequel Confirmed
Joy McGowan Elson on Hemlock Grove Season 4 Canceled
🅼🅾🅳🅳🅴🅳__ 🅷🅰🆇🅾🆁 on Seraph of the end Season 3 Release Date
jonnysw on No Gentleman
Kevin Kylie on No Gentleman
Victor Szendzielarz on No Gentleman
Usunder on No Gentleman
David E on No Gentleman
David D'Angelantonio on The Curse Of Oak Island Canceled?
MAC on No Gentleman
Angriest_Beaver on Zootopia 2 Sequel Confirmed
Angriest_Beaver on Zootopia 2 Sequel Confirmed
Gingerbread2 on No Gentleman
disqus_feN63FpcdG on The Curse Of Oak Island Canceled?
disqus_feN63FpcdG on The Curse Of Oak Island Canceled?
Michael on No Gentleman
Trumpworksforrussia on No Gentleman
Lisa Amey on No Gentleman
William McGrath on No Gentleman
tineras on No Gentleman
D. Kaye on No Gentleman
DardaniaLion on GTA 6 – News & Update
herp derperson on Log Horizon Season 3
Debbie Hillen-Reyes on Lucifer Season 3: Will it happen?
Patrick Lambert on Zootopia 2 Sequel Confirmed
Carol Shingle Swenson on The Curse Of Oak Island Canceled?
SiliconAddic on Zootopia 2 Sequel Confirmed
SeiRruf MalaWolSki on Zootopia 2 Sequel Confirmed
YanossGaming on Zootopia 2 Sequel Confirmed
Ryan Woodward on Zootopia 2 Sequel Confirmed
NoRightToNotBeOffended on The Curse Of Oak Island Canceled?
Nathaniel D Vitchner on The Curse Of Oak Island Canceled?
Sandy Rehfuss Scott on The Curse Of Oak Island Canceled?
Furious Shiroe on Log Horizon Season 3
Timothy Ouellette on Black Bullet Season 2?
Charles Gauthier on The Chevy Bolt vs. Tesla Model 3
baz on
Acebravo on
havasu46 on
RobertJGood on
Acebravo on
Pjews on
Acebravo on
BritishGuy94 on
Kurt Windibank on
Kurt Windibank on
Bill on
LP on
Frenchman75 on
johns19 on
Jimmy Witts on
Pjews on
Devon Ho on
Padraig Aidan Doherty on
Nick on
MF33 on
Acebravo on
Disqusr on
DavidB23 on
Bob Bigellow on
Joh Lei on
rbestlab on
Joe Maristela on
Acebravo on
Zachary Braganza on
Acebravo on