BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), in a press release on Tuesday, informed that it has launched the BlackBerry Classic in South Africa with Vodacom, MTN and Cell C.
Pricing to be decided by Carriers
Pricing of the Classic has not been announced, but it is expected to be priced competitively to compete with others in the segment. Pricing will be decided by the Carriers.
Blackberry Classic is a re-invention of a popular model of the company’s previous generation phone, which was widely accepted and was very popular before the arrival of Apple’s iPhone and Android-powered devices. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Classic is similar to the smartphone maker’s other recent devices with hardware keyboards such as Q5 and Q10.
What makes BlackBerry Classic special?
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Classic support every new and latest technology, and runs on the Blackberry 10 operating system. The Canadian smartphone maker claims the phone to have 50% longer battery life than the Bold 9900.
BlackBerry Classic is same like the Bold as it also features a touch screen, as well as, a keyboard, which is different from popular Android touch-enabled smartphones. If we talk about the keyboard touch screen combination, BlackBerry Passport has earned quite a few positive the feedback.
If we talk about the specification and features of the phone, the model appears desirable. The Classic has a speed of 1.5GHz with quad-core processor, 2GB of RAM and 16GB of on-board memory. Unlike iPhones, the memory can be expanded with a micro-SD card.
The Canadian firm describes that the utmost important and distinct feature of the Blackberry 10 platform is the security and the messaging tools because of which Classic retains high-security settings with “encrypted email, web browsing and BBM.
It is also equipped with BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Hub, which allows the management of multiple communications apps, including missed calls, SMSes and calendar appointments in one area of the device. Classic features apps from BlackBerry World as well as from the Amazon App Store, and it has some Android applications into the operating system as well.
On Tuesday, BlackBerry shares closed down 1.39% to $9.93, and year to date shares are down almost 10%.