BlackBerry slider PRIV
Image source: BlackBerry Blog

According to the data provided by Android Authority from Alphabet Inc (NASDAQ:GOOG) Google’s Play Store, the Priv sales have reached an approximate figure of between 10,000 and 50,000 units since its launch. This was determined by the total number of installations of the Priv’s applications such as the Blackberry Launcher, Blackberry Keyboard, Blackberry Camera and Blackberry Services.

The number of installations could be directly translated into the number of Priv users since these applications can only be installed onto a Priv through the Google Play Store. These applications can be viewed on Google Play Store via any desktops but they cannot be installed.

John Chen, Blackberry’s CEO, also revealed on Monday that the company’s first smartphone, which runs on Google’s Android operating Priv, had witnessed optimistic sales over the initial 30 days of its debut.

Mr. Chen did not mention the exact sales figure of Priv sales but he clearly stated that the development costs for the Priv are lower than for handsets using the Blackberry operating system. He further commented on the pricing, saying that the Priv price is expected to fall in February.

In the third quarter, Blackberry’s total device sales figure was 700,000 units compared to the expected figure of 900,000 units, Priv was launched only two weeks to the end of the third quarter, thus, it could not have contributed significantly to the total devices sold during that period.

Low sales figure led to a decline in the overall profitability of the company. However, due to Priv the company is back on track with the stock price going up in the last two consecutive quarters, a rare occurrence in the last two years.

Priv’s availability to only selected markets limits accurate determination of the sales, profitability as well as reception into the market. As the company expands its availability into newer markets, the picture pertaining to its performance is expected to get clearer.

Chen stated during a recent interview that the company is seeking more penetration into the mid-range sector for smartphones. This is highly dependent on the success of the BlackBerry Ltd (NASDAQ:BBRY)’s Priv in the near future.

Sources: digitaltrends, androidauthority,


  1. Await ing moderation, as I included urls:

    Oh man, did you read the description of Jay Kappoor’s video?

    “In this video we will install Blackberry keyboard in any android phone. The apk’s are pulled directly from android device called blackberry priv. [Emphasis added] Not playstore.

    Moreover, he does not include the Priv’s Camera app in his list. Who the heck would download/update a Camera app for Priv other than a Priv owner?

    Blackberry Keyboard apk
    Blackberry Calendar apk
    Blackberry Launcher apk
    Blackberry services apk

    It would be easier to believe that 10K to 50K Priv owners are updating their pre-installed app, and such updates are one-time counting as installs. There aren’t enough BB fanatics who would be pushing that count by following the incredibly arcane—and probably erratic—method detailed on Crackberry.

  2. His Android device being not a Priv Android device, or a Priv developer virtual device, I take it, and the keyboard app being not the Priv keyboard app.

    Fine. YouTube is open for business, and that’s a popular venue for putting one’s exploit-money where the mouth is.

    I’ll try the Priv keyboard app, though. I’m a glutton for punishment.

    Update: The BB keyboard app says incompatible, and clicking the Install anyway avails nothing. Just to be sure everything is actually working, I checked a generic Google security app. It says compatible, and clicking Install works.

  3. My buddy has downloaded the BlackBerry Keyboard App for his Android device and it’s working. (and he is dumb as hell:)

  4. “These numbers are from other Android devices downloading BlackBerry apps.”

    I am unable to download the Priv Camera app. It says it’s incompatible with my device (a Samsung phone) well, duh… That didn’t stop me from trying. No go.

    I’d like to credit BlackBerry non-Privers at <10,000 who are even dumber than I am to try.

  5. The apps you’re talking about are pre-installed on the Priv. They do not count in Google Play. Also, updates do not count. These numbers are from other Android devices downloading BlackBerry apps. I’m sure some BB10 users are doing the same just for the hell of it. The app may not work, but it can be downloaded and counted for. Please stop spreading such false information. It’s embarrassing how you guys can just make up crap.

  6. It is rather sad that BB does not know when to “throw the towel in”, and admit that it has been forever beaten. 🙁


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