BlackBerry Ltd (BBRY) Turnaround Efforts Gets A Push With BES12 Launch


BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is striving to regain lost glory, and it is marching ahead on the right track. After more than a year of turnaround efforts, BlackBerry is working on developing a concerted cross platform services to achieve the status of enterprise mobility leader.

And for this it is counting heavily on the recently launched BlackBerry Enterprise Server 12 (BES12), a new array of services to enhance the productivity on mobile. BES12 service was launched across all the platforms after the availability of the service was announced earlier this month.

Big hopes from BES12

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) president of global enterprise services, John Sims said during an event in London that the mission of the organization is to deliver “serious mobility for serious business.” He added, “Everything we’re doing is underpinned by BlackBerry’s focus around two things, security first of all. No-one argues with the fact that we have the best security in the industry.”

Sims also stated that the company is dedicated to enable people to get things done easily, which is why everything in BES12 “or the value added services” is focused on this. The just released version of the Enterprise solution is simply named BES12 to avoid the presumptions that BlackBerry Enterprise service is only for managing BlackBerry devices.

More stable cash flows

Additionally, Sims noted that the future of the company is more stable compared to last year when there were many counting the days for BlackBerry. He said that the management took up the task to transform the company about a year ago and spent $1 billion in the first three months. At that time, the common question asked was whether BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) would be able to survive?

He said that after one year the Canadian smartphone maker has achieved significant milestone by increasing its cash balance to a level where the doubt over the survival of the company is not more relevant.

The Canadian smartphone maker has launched BBM Meetings mobile conferencing tool and Worklife that segregates the personal and work numbers on a user device, a voice encryption tool and a software to allow a smartphone to be a medium of token for two factor authentication.