Recently BlackBerry Ltd (NASDAQ:BBRY) has entered in the enterprise solution market by announcing its new cloud based product called BES12 Cloud. The company announced the news yesterday on its official blog.
BES12 Cloud is the new product of BlackBerry Ltd (NASDAQ:BBRY) that offers mobility management for organizations across various platform such as Android, iOS, Windows Phone, Samsung KNOX and BlackBerry. It uses the next generation cloud technology to provide services that allow greater mobility for enterprises.
According to the company, BES12 Cloud provides easy mobility for small businesses. The product provides cloud based solutions that make the task of managing data and apps easy. The ‘Enterprise Mobility Management (EMM)’ solution offered by the product is said to be secure, flexible and easy to use. With this tool, the company is trying to provide a way for enterprises to securely manage their phones and tablets. The company claims that its new product will help businesses to become more productive and more protected.
BES12 Cloud is available for online purchase and registration. Upon registration, EMM service will be instantly made available to users through cloud. Operating costs of businesses will be reduced as the product removes the need of on-premise software and hardware. The subscription for this service is billed annually. The product features scalability and security that are required of an EMM solution.
BlackBerry Ltd (NASDAQ:BBRY) has already launched its on-premise EMM solution called BES12. This product has been demanded by reputed enterprises such as Essar Group, Tata Power Delhi Distribution Limited and Tarpon Energy Services. With the launch of BES12 Cloud, the company has embraced cloud based technology. This move will surely attract more number of customers.
In a recent survey, it was found that businesses favor cloud based services as opposed to on-premise services. Mobility, efficiency and productivity of the workforce are the main concerns of businesses. BlackBerry Ltd (NASDAQ:BBRY) surely has high hopes from their new product. It remains to be seen how the market responds to the arrival of this new product.