BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) should have appointed the reality TV star Kim Kardashian as its new spokesperson and not Alicia Keys. This is what the opinion of most of the people is. On Monday, at a Recode mobile conference attended by the actress, Kardashian expressed her liking for the Canadian smartphone brand saying she will be there for the company to make sure that it does not goes out of business.

“BlackBerry is my heart and soul,” she said. “I love it. I will never get rid of it.”

Kim a big fan of BlackBerry devices

The reality TV star is so fond of her BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) device that she is still using the ‘Bold’ model she got long back and does not feel the need of using an iPhone for making postings on the social networking sites. She prefers to use her old BlackBerry device for posting a Twitpic. The actress is so much in love with this brand that she always keeps three units of the same in stock as they are out of sold anymore hence, she finds those on eBay.

Apple Inc. (NASDAQ:AAPL) and Google’s Android operating system run phones are dominating the smartphone and tablets market and BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has been left far behind in the race. The company was the leader in the mobile phone market, but it could not succeed in transitioning to smartphones as quickly as the rivals. Singer Alicia Keys was chosen by the company to be its creative director in January 2013 with an aim of inspiring the company’s future but a year later they parted ways.

Could Kim’s popularity help BlackBerry?

Kim became hugely popular on the social media after her famous sex tape scandal. The pics posted on Instagram of the TV star’s marriage with the rapper Kayne West drew much attention and received the maximum number of likes in history. The images generated 1.92 million likes and the TV star has a huge fan following of 24.8 million people on Twitter.

Kardashian in partnership with Glu mobile introduced a video game named Kim Kardashian: Hollywood, in late June. This game rose to popularity soon on the Apple’s App store and was among the most downloaded free-to-play games. It included in-app purchases for clothing and other items. The annual revenue from the game is estimated by the analyst firm Cowen & Co. to reach $200 million and the game is the eighth highest grossing of all iOS apps, informs app tracker AppAnnie.