BlackBerry Ltd (BBRY) Highlights Must Have Practices In Next-Gen EMM

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) believes in delivering utmost customer satisfaction through its hardware and services. Recently, it has given a detailed description of what it sees are the primary requisites for an efficient Enterprise Mobility Management (EMM), giving a glimpse of what it is planning to offer in the future.

It talked about the expectations of the vendors and the clients from an efficient EMM solution, and wants the financial support to come up with the same.

Workforce mobilization main objective

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) enterprise mobility strategist Joe McGarvey has highlighted the top ten capabilities needed by an enterprise that wishes to succeed in the field of EMM. Of those the three most important ones are self-service, automation and contextual management.

The workforce should always be kept happy is the primary objective of the first two points. Self service serves the purpose of reducing the burden on IT by enabling the employees to make their own decisions. A similar idea for IT is offered by automation.

“At minimum, users should have the ability to perform rudimentary – but important – device management tasks, including the ability to wipe data in the case of a lost or stolen smartphone or tablet,” McGarvey wrote.

The other capabilities in order of importance are beyond smartphones and tablets; scalability; solid security foundation; analytics; archiving and auditing; flexibility; and advanced application management.

BlackBerry believes it is the leader in the enterprise mobile space. The security and safety features make it the most preferred choice for the enterprise customers. With dwindling sales of its smartphones, the handset maker is bringing about a shift in its business model from hardware to software. It, also, aims to retain its leadership in the enterprise business solutions.

Will Passport reverse fortunes for BlackBerry

While Samsung Galaxy and iPhone are preferred over BlackBerry handsets, now it seems like BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Passport will be drawing the attention to it. This device from BlackBerry could be a potential rival to the smartphones and phablets running on the iOS and Android operating systems. The battery of this device is its biggest plus point as the device has the capacity to store a battery with higher capacity than those in the devices by rivals. The display is 4.5-inch and it has a physical keypad. The screen also has a touchpad that appears on the display. The square shaped wide screen will save the customers from the hassles of choosing between the landscape and portrait orientations.