According to recent news, BlackBerry Ltd (NASDAQ:BBRY) has cut down the prices of some of its key smartphones. The smartphones include BlackBerry Passport, BlackBerry Classic, BlackBerry Q5 and BlackBerry Z30.
The new prices for these smartphones were announced on the online store of BlackBerry Ltd (NASDAQ:BBRY). BlackBerry Passport was released last year along with BlackBerry Classic. BlackBerry Passport features iconic touch screen and a 13 Megapixel camera. The BlackBerry Classic features 8 Megapixel camera and 22 hours of battery life. The BlackBerry Passport is now available for $549 instead of its regular price of $599. The price drop of $50 is also available with BlackBerry Classic. The Smartphone is now available at $399, saving $50 from the regular price of $449. The company has seemed to introduced uniform price reduction of $50 for the smartphones.
BlackBerry Q5 is now available at the price of $149, with significant price reduction of its usual price tag of $249. Another Smartphone from the company, the BlackBerry Z30 is now available at just $229 compared to the earlier price of $349. These prices on the US online store of BlackBerry Ltd (NASDAQ:BBRY). The price drop seems to be worldwide. In the UK, BlackBerry Passport price has reduced to £529 from the earlier price of £559. Similarly, price for BlackBerry Classic has reduced to £319 from £349.
The recent price drop seems to have occurred as a survey from Morgan Stanley confirmed the reduced sells of the BlackBerry smartphones. The company seeks to boost sales by reducing the prices of its premium smartphones. It is rumoured that BlackBerry Ltd (NASDAQ:BBRY) is going to launch a new Smartphone in the month of June.
The recent price reduction might just be another way to make room for the next Smartphone.
Recently,the United States government decided to increase the security of BlackBerry 10 platform. As BlackBerry Ltd gets more customers like the US Navy, the company can afford to reduce its Smartphone prices. It remains to be seen if the customers respond positively for this price cut.