BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s confidence got a boost with the success of its latest released smartphone Z3, and now it has made a transition from being just a product provider to a product cum service provider. The product is highly successful in India, which ranks among the top ten markets, and hence made it a preferred location for BlackBerry. The company hopes that this market will help the company achieve its turnaround mission and hopes to achieve transformation by extending leadership in enterprise mobility management (EMM).
Huge potential in enterprise market
In a candid email interview with ET, John Chen discussed his plans for India. Chen sees a great potential in India as the enterprise market in the region prefers mobility as a vital part of doing business.
The competition in the Indian enterprise market is getting much more intense with Microsoft Corporation (NASDAQ:MSFT), also, striving to achieve success with its devices and services business. John Chen is undeterred with this as he claims that BlackBerry truly ensures the safety of data to its customers, and hence they remain at peace for most of time, and this is what makes it stand apart from its rivals. The communication platform, provided by the company, from the device, through the network and into the server level is the most secure at present.
Road map to success
The assets owned and capabilities possessed by BlackBerry have been used as the basis for designing its strategy for growth. The company seeks to expand its industries, and hence is making strategic investments in companies, and its recent collaboration with NanHealth is one such example. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) products and services are the most reliable, when it comes to security, reliability and efficiency, which is the utmost need of most of the companies.
The company has recently tied up with Amazon.com, Inc. (NASDAQ:AMZN) for Android apps, and John believes that this will render benefits to both of them. While users will have a broader app market to choose from that comprises of more than 200,000 applications. This would allow the company to focus on catering to the needs of enterprise market, and the developers will be able to devote their valuable time to developing apps for them. Growing the portfolio of enterprise offerings is the corporate strategy of BlackBerry. The Company’s tie-up with Foxconn will enable it to deliver the products in a faster and cost-effective manner.