BlackBerry Ltd: BES12 EMM Supported By Mobile Operators EE, Vodfone(I) and Others

When BlackBerry Ltd (NASDAQ:BBRY) adds services for its users, then one cannot but expect that they are power-packed value-additions. With the latest cache of services it offers, most mobile operators have found the Enhanced SIM-based Licensing Technology, ESBL, as a differentiator to gain faithful business users.

As one of the mobile operators to offer BlackBerry Ltd (NASDAQ:BBRY) licensing system, EE in the UK, recommends the secure platform for managing mobile products for business houses. The UK operate reiterates that the ESBL feature along with the advanced Super Secure 4GEE business products it offers, ‘protection’ becomes the default standard.

With BES12, the EMM capabilities are further enhanced. It allows for the management of such models as BYOD as well as COPE, besides COBO. The secure network, which is the default standard of BlackBerry Ltd (NASDAQ:BBRY) platform ensures that deployed models are also secured.

With the launch of these services, Blackberry becomes the first EMM provider. As ESBL supports multiple standards from iOS, Android to Windows Phone as well as Blackberry 10, it definitely allows wide-ranging user base to subscribe for the services.

Mobile operators are already offering ESBL in Germany, via Vodafone and in India, via Idea Cellular. Additionally, mobile operators can send a single bill at the end of the month for EMMS which will also include data plan, airtime besides wireless features. Additionally users will be billed only on the basis of their usage. Therefore, organizations can have a consolidated bill for all of its users on a single bill. The enterprise service also notes that if it is detected that the services are not being used, then the billing will stop immediately.

BlackBerry Ltd (NASDAQ:BBRY) ESBL has another plus for enterprise users. It now allows for Bring Your Own License for enterprise employees. With individual purchase of BES12 EMM license, from the mobile operator, the employee can be billed for voice as well as data services in the same way.