BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), who has high expectations from its QNX embedded software platform, is making consistent efforts to woo Indian IT systems integrators and automotive suppliers for in-built infotainment solutions. QNX, a BlackBerry subsidiary, offers numerous software platforms such as operating systems, wireless framework, in-car apps and acoustics software for active noise control.
India targeting Indian firms
President of BlackBerry Technology Solutions, Sandeep Chennakeshu, told ET, “We are in talks with Indian automobile players, large IT houses, specifically system integrators and value-added resellers to give them technology that they do not have and in turn get their services to grow our business.” Chennakeshu, born in India, is one of BlackBerry high-profile Board members, and leads the Canadian firms innovation in several areas including embedded software, cryptography applications and Internet-of-Things.
BlackBerry, however, denied directly working with automotive giants such as Jaguar, Land Rover and Mahindra & Mahindra, but it is carrying out regular discussions with many big-ticket automobile technology providers that include Bosch and Denso, says ET.
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is optimistic on the company’s prospects in the Indian market. It said the users of its infotainment system will be able to download content on the go via updates sent over the air. A top executive said that the Canadian firm has transformed the experience of a connected car.
How BlackBerry maintains the quality?
BlackBerry is quite confident on the last version of its certified operating system, QNX OS. With the help of digital instruments clusters and the Advanced Driver Assistance system, the company will be able to offer a wide range of services. The safety of the product has been a critical concern for the developmental of the system, BlackBerry said.
If a service is useful for its clients, then BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) insists on maintaining a long-term commitment to it, especially in case of the QNX. To ensure a product achieves success and is able to maintain it, it is important that a level of dedication exists within the company, said BlackBerry. Subjecting its OS safety products to a continuous impact analysis through the QNX Software systems is a part of BlackBerry’s software development program. In rare cases, if analysis demands an improved product, then the firm goes back to the drawing board and makes the necessary improvements.