Your company needs a logo because the logo is the main identity of your brand. Your logo is a visual representation of what your company is what it stands for, and what service, or product, it offers. Your logo can be a key inspirational tool that targets your audience and converts them into customers.

No matter if your company goes through a rebranding process, or you are completely new and starting out, you have to put a lot of effort into creating the best possible logo. With a perfect logo, you can actively attract new customers and build brand awareness.

According to Designhill, creating a logo can be a hard task. It takes a lot of effort into creating the best possible logo that will be a true representation of who you are and what your business is.

So without further ado, let’s get into some of the tips on how to create the best possible logo for your company.

1. Make it your own

Your logo needs to speak about your business. Your logo needs to be unique in a way that customers can instantly recognize it. Colors and font play a huge role in all of this.

2. Don’t rush it

When creating a logo, it’s important that you take as much time as you need to get the full picture. Most companies and their design teams spend upwards of 100 hours in creating the best possible logo for the company or product. Once you’ve invested dozens of hours in it, you can ask some of your associates to give you their opinion about it. Constructive criticism is always welcomed in the workplace, and you might learn a lot about your mistakes.

3. Consider your company values

According to DesignHill, the best logo should be a true representation of your company values. They are to come in at first place and they need to reinforce the idea behind it. Get a piece of paper and write down all the key values that your company stands for. Based on that, try to come up with a design that will implement some of them. If you’re looking for inspiration, take a look at McAfee’s newest logo. A shield with the letter “M” which stands for McAfee, but it also forms an interlocking connection between each side of the shield.

4. Color is very important

The choosing of color is very important to a logo. While there are many instances out there of logos in plan black and white, most companies tend to go towards the root of using different color schemes. By using color in the right way, you are showing your customers that you are creative while still making sure that people know the purpose of your business.

5. Tell a story

If you want to be noticed, then you need to create a logo that will be attractive. When creating a logo, you should always express your creativity and class. Your logo can also be used in a way to tell an interesting story. For instance, the logos of both McDonalds and Starbucks tell a unique story of their own. In Starbucks’s case, the character on the cup was known as “Pequod”, a first mate of a ship in the famous literary classic Moby Dick.

In McDonald’s case, the “M” logo of the popular fast food chain is used to illustrate the “mmmm” sound we make when we’re eating delicious food. Hence why the popular fast-food chain restaurant enhances that feeling with the saying “I’m Lovin’ It”.