Have you been wondering whether you or your business can benefit from interpretation services? Well, you are not alone. Some business people think that interpretation favors only the elite. However, Contentech, a language service provider (LSP), is here to tell you how you can benefit from interpreting your spoken or audiovisual content. Let’s get started.
How You Can Benefit from Interpretation Services
Effective Communication
Interpretation can help you communicate with anyone in the world. In other words, you can pass your business or personal message to anyone you want. If you are a business person, you can interpret your business content and sell your products and services to anyone in the world.
If interpretation can make communication effective, it is a must-to-have asset. Why is it an asset? It can open up opportunities for you.
For example, if you are holding a marketing campaign, interpreting your marketing content, either audio or visual, can help you reach out to anyone across the globe. In return, you can attract several potential clients, increase sales, and grow your business.
Interpretation also facilitates a rapid response to emergencies. For example, a non-English patient can visit an Arabic physician and get medical help after getting interpretation services. In other words, interpretation makes the world speak the same language and benefit from the world’s vast resources.
Remember, communication is a significant pillar of human life. It is impossible to live without it. Also, the beneficiaries of an array of resources that the world provides use communication as a medium of exchange. Whenever one asks for something, they get it if they communicate effectively.
Communication also plays a crucial role in convincing others. For example, it takes communication for one to buy a new product. If they do not get convinced about the benefits of the new product, they cannot buy it.
However, how do you convince a person that does not speak your language? The solution lies in interpretation. Whenever you interpret your language into the language of your target customer, they will understand you and get convinced to take action.
Are there any dangers of miscommunication? Yes. It is impossible to match your words with the actions of a person that does not speak your language. In other words, it is impossible for you to instruct a person speaking a different language and get the results that you expected. The probability of errors is usually high whenever people miscommunicate.
To overcome the challenge of miscommunication, interpretation comes in handy. It helps a person to use words known to the recipient of the communication.
Also, learning a new language is a costly exercise. Also, there is a high probability that you cannot communicate effectively immediately after learning a new language. So, what can you do? Engage an interpreter to translate your verbal or written content into your target language.
No Need for High Capital Investments
Admittedly, there are several interpretation applications. However, not everyone is conversant with using them. This bottleneck can hamper effective communication. However, you can get language support from human interpreters. In return, you can be less worried that it is impossible to use interpretation applications.
If you are willing to use interpretation software, you can get an array of affordable applications. Gone are the days when interpretation applications were a reserve of a few high-end individuals. Nowadays, you can get an affordable application that cannot dent your pocket.
Privacy
Whenever you engage an interpreter, you are sure that whatever they interpret will never get into the hands of a third party. Interpreters always prioritize confidentiality. For this reason, you can get your unpublished content interpreted without worrying that it will become plagiarized.
The providers or interpretation services can either work remotely or on-site. Regardless of their operation mode, they never share any interpreted information. All they do is provide you with high-quality services that make you come back for more whenever a need arises.
Support Cultural Nuances
The other benefit of interpretation services entails supporting cultural nuances. Notably, interpreters are experts in the cultural values of the language they speak. In other words, they are professional localizers.
Sometimes, words that seem proper in your language are offensive to people from other cultures. It takes an interpreter to shape your words into a context acceptable to your target audience.
Interpreters also shape your content in a manner that eliminates ambiguity. In return, your message becomes clear and concise. Also, you pass the intended message to your target audience.
Remember, your audience should not work hard to decipher your message. If they do so, there is a high probability that they will not even attempt to understand what you were saying.
If you use your cultural nuances on people from other cultures, they cannot understand you. How do you bypass this challenge? The solution lies in interpretation.
Whenever you interpret your content, you shape it in a manner that respects the cultural nuances of your target audience. In return, your audience feels appreciated and valued, and there is a high probability that they will respond positively to your communication.
Business Expansion
If you want to internationalize your business, interpret the content of your products and services. To begin with, always interpret your marketing content to match the language and other cultural values of your target audience. In return, your target audience will understand the benefits that they will get after consuming your products and services.
Have you ever tried listening to a product description that does not bear a language you understand? Chances are that you did not even listen to the description for a second. Why? It is because you did not get the message that the manufacturer wanted to put across. The same happens every day when people hear marketing content they do not understand.
If you interpret your business content, you can reach several international potential customers and grow your business. In other words, interpretation services help you thrive in a foreign market.
Facilitates Success of International Events
Interpretation services are a must-have if you are holding an international conference or trade fair. Otherwise, how will you communicate with an international audience that does not understand your language?
You may think English is a universal language. However, you are wrong. Some people are lovers of their native language. Also, some countries recognize some native languages as national languages. If you are to hold an event in such countries, you must engage interpreters to translate your spoken content. In return, the international audience will get your message.
Whenever we say that the world has become a global village, one of the contributing factors is an interpretation of foreign languages. In other words, interpreters make the world become a global village.
Remember, interpreters are facilitators of real-time conversations. They are experts in their native colloquialism. Fortis reason, they can use persuasive language to your target audience. For this reason, interpreters can facilitate the buy-in of your intended message.
If you are to hold an international event, the best option is to get interpreters that understand the language of your target audience. Better still, get native interpreters that understand the language of your target audience. If you do, you will manage to pass your message effectively.
Qualities of the Best Interpreters
Now that you understand the benefits of the interpretation services, what do you look for in the best interpreters? The following are some of the qualities of the best interpreters:
High-Quality Language Skills
The best interpreters understand a target language exhaustively. You might think this is an obvious characteristic, but it is not. The best interpreter does not keep referring to a dictionary or glossary of words. Instead, they speak the target language seamlessly.
If you are to engage an interpreter who is not native to your target language, they should present better language skills than those of a native speaker. In other words, they should express high-quality grammar skills and the ability to interpret idioms and metaphors of your target language.
Specialty Knowledge
Admittedly, interpreters are experts in different fields. If you are addressing a specific subject matter, such as medicine, you must engage an interpreter who is conversant with the medical field. Such an interpreter understands the lingo and vocabularies that are relevant to your target subject matter.
Accreditation
If you find an interpreter with accreditation or certification, it shows they have put the necessary efforts to improve their interpretation skills. In return, they can do their job well. Interpreters who have undergone training have a better grasp of the interpretation code of ethics and language requirements. Such awareness helps them interpret professionally.
Soft Skills
The best interpreters are compassionate and good listeners. They have the ability to provide a comfortable experience to their listeners. Also, the best interpreters should be able to connect with anyone in the world.
Cultural Competence
The best interpreters should know their language comprehensively. Also, they should understand the cultural values of the communities that speak the target language. Importantly, the best interpreters should understand the non-verbal customs and cues of their language.
The Bottom Line
Interpretation services make the world a global village. They facilitate effective communication and passage of information. However, you must engage a professional interpreter to get the best results. Why don’t you try one today?
