As the company enters the lead generation game, search giant Google Inc (NASDAQ:GOOGL), announces the launch of Google compare for auto insurance. With the help of this tool, Google displays up to 14 sponsored listings from insurance providers with rate quote information, the number likely going to be increased as the program expands.
The insurance providers can highlight the qualities which make them unique, like good rating in customer service or better discounts for safe drivers. Also the updated pricing can be delivered when the users modify their deductible or add additional cars to their quote. The initial advertisers include MetLife and Mercury Insurance. The users can either buy policies online or by calling agents from their phones.
For a start, the program is launching in California and will roll out to other states with additional features like ratings and review and local agent support for insurance companies with agent networks.
Google Inc (NASDAQ:GOOGL), rather than just acting as an ad facilitator will act as a lead generator with pricing based on ‘’flexible cost-per-acquisition (CPA) ’’ model. The company adds that factor of inclusion in results or where it ranks does not include the payment factor.
Google has been running a similar program for car insurance quote acquisition in UK since 2012 and it has been long anticipated in US. As correctly predicted by a Forrester analyst the California launch will come in this quarter.
Auto Insurance becomes one of the various fields Google Inc (NASDAQ:GOOGL) has entered, rankling aggregators and comparison sites among other options, including flights, hotels and shopping. In 2011, the company tried the rate quote waters with a short lived program called Google Advisors that characterized shopping for mortgage lenders, credit card providers and banks. The only part that stays alive of the original program is Google Compare for Credit cards.
Google Compare for Auto Insurance won’t be competing with other advertisers in the AdWords auction, as was with credit card listing. The entity of Google Compare is already approved to run business in more than 25 states.
Benefits of Auto Insurance Comparison Online
There are two ways to compare insurance online. One is by entering the website of each of the companies to compare insurance online. It is not the best way to save time since you will have to repeat the consultation process in each one of them. The other possibility to contract insurance that is simpler and faster is by carrying out an online comparison in an insurance search engine or tools such as google compare.
Insuranks is another great platform to compare quotes and offers. Founded by Ofir Sahar, insuranks.com is an insurance educational website that helps insurance shoppers compare insurance products and rates, ranks insurers as per customer ratings, and provides insurance guides, tips, and information. This website can save you a lot of money that goes to waste each year by not being a smarter insurance consumer.
Comparing a policy is very simple. You will have to fill out a questionnaire, and immediately you will receive the offers that best match your risk profile. The biggest advantage of taking out online insurance is that you can benefit from the time you can save.
From your armchair, you can take out your insurance, you will not have to make continuous phone calls, and there will be no restrictions on opening hours to the public. You can make the comparison online at any time of the day. You must fill out the necessary information to start comparing quotes and offers from different auto insurers. It won’t take you more than 7 minutes. All these advantages give you comfort and speed.
Saving money is another advantage and a factor that influences users when opting for the online route to take out insurance. You can save a significant sum of money compared to when you use traditional options. From time to time, companies launch offers that can only be contracted through the web, either from the company page or from comparing pages. Using comparators when taking out online insurance, you can discover companies that you did not know before and offer you the product you are looking for at a reasonable price.
You will be the one who evaluates the value of each policy according to the coverage it includes and make the decision you deem appropriate. You will be able to see and have a large number of insurances from different companies at your fingertips, so you will have a broader range to select the policy that suits what you are looking for. Therefore, you can hire the cheapest insurance. The one who enters your data is you, which means that the risk of making a mistake, such as a wrong number on your ID or a misspelling in your last name, will be lower. It is effortless to compare insurance and contract it online even more.
You should note that Google Compare for Auto insurance comparison was discontinued because it did not achieve the intended success. However, you can continue using platforms like Insuranks to compare quotes between different insurance companies and determine which one has the best offer. Always pay close attention to the finer details in a specific policy when choosing the insurance quote you consider attractive. Some may seem more affordable but with not attractive clauses. Make good use of these online comparators to choose the best cover.