Apple Inc. (NASDAQ:AAPL) landed into trouble after nude photos of celebrities got leaked from its online service. However, on Tuesday, Apple denied breach of its online systems, which was being related to the leak of the private photos of celebrities. Following the confirmation from Apple, shares of the company went up by nearly one per cent to a new record.

Apple Inc. (NASDAQ:AAPL) said in its protection “certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions.”

No fault at Apple’s end

Several reports surfaced over the weekend claiming that the chaos took place because of a bug in the iCloud storage service. This bug allowed the hackers to make unlimited number of attempts with passwords until they figured out the correct one.  Apple came up with a clarification over the issue saying that there is a limit set on the number of incorrect passwords that an iCloud user can enter. Once the specified limit is crossed the system automatically locks the account. The company refrained from mentioning the actual number of incorrect attempts that would lead to locking down of the account.

“None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud,” Apple said in its statement, and added “We are continuing to work with law enforcement to help identify the criminals involved.”

Will it affect iPhone 6?

The new version of iPhone, which is expected to release on Sept 9, will boast of many new features that will serve many useful. The private and valuable information stored by users with the company using these features makes the security and user protection a major concern for the company after the mishap.

The new iPhone software has been designed in such a way that it will collect and share health related data of its users. Also, the users will be able to store their credit card details on iTunes and make payments for real world items with the help of a new feature. This incident can induce fear in the minds of the prospective iPhone buyers for whom security plays an important part.

Apple Inc. (NASDAQ:AAPL) has always portrayed and promoted itself as the most secure alternative. In the past it had even released a TV commercial publicly criticizing the security measures in Microsoft Corp.’s Windows operating system.

On Tuesday, Apple shares closed up 0.78% to $103.30.