Apple Inc. (NASDAQ:AAPL)’s latest iPhone 6 has taken the company’s market share to an all-time high in the UK. Of the total British smartphone sales, 39.5% is contributed by Apple iPhones. This is the highest share of the iPhone maker ever in the UK, and from three months between August to October 2014, there has been a rise of 10.4%.

iPhone 6 4-times more popular than iPhone 6 Plus

On September 19th, Apple Inc. (NASDAQ:AAPL) released the iPhone 6 and iPhone 6 Plus devices in the UK, and within three days more than 10 million units were sold by the company making the iPhone 6 the best-selling product till date. Kantar Worldpanel ComTech conducted a research according to which sales made from Apple retail stores accounted for one-third of total. Kantar also informed that in UK the 4.7-inch iPhone 6 was sold four-times more than the larger 5.5-inch version of the device.

Sales of Apple devices have grown across the major European economies, the US and Australia as informed by strategic insight director at Kantar Worldpanel ComTech, Dominic Sunnebo. The sales of Apple devices in the UK mostly come from the loyal Apple users. The study also revealed that an upgrade from an older iPhone model to a higher model was made by 85% of the buyers in Britain.

Apple faring better than rivals

Apple was hoping that it will be able to gain some android users, but only 5% of the Samsung users chose to switch to Apple Inc. (NASDAQ:AAPL). The research also disclosed that males were more inclined towards buying the device, and those in the age group of 16-24 contributed for 34% sales while overall male buyers accounted for 64% sales.

In one year’s time period starting October 2013 till October 2014, a rise of 5.7% was noted in the use of Apple Inc. (NASDAQ:AAPL)’s iOS operating system in the Europe while Google’s Android system saw a fall of 2.6%. The share of iOS in the European smartphone sales was 15.4% previously and has now risen up to 20.7%. Android accounts for 69.4% of the sales while 8.7% share is held by Windows Phone compared to 9.2% earlier.