In an apparent effort to help with charity fundraising, Apple Inc. (NASDAQ:AAPL) has made some adjustments in its apps, especially those affiliated with the Product RED. The company announced the update of GarageBand, hoping that the tweaks in the app will encourage purchases and lead to higher contribution to the charity. In the latest move, neither Apple nor the developers will take anything from the purchase of (GarageBand) RED, according to an article published by the Apple Insider.
Tim Cook, the CEO of Apple Inc. (NASDAQ:AAPL), is giving the company another image that has not been associated with it very much in the past – charity. He has recently mentioned their charity projects, and partnership with Product RED is one of the highlights of their charity efforts. Following the latest update for GarageBand, Apple also said that the proceeds from the purchase of the enhanced app will be channeled to (RED) to fight AIDS and other diseases.
This time around RED will get everything from the sale of the affiliated apps but for a limited period. However, usually only a portion of the proceeds went to the special fund of RED. Since the introduction of the Product RED special fund in 2006, the organization has received contribution totaling $70 million. In the latest move, Apple Inc. (NASDAQ:AAPL) appears interested in upping its contribution to the special fund.
In the latest update, GarageBand features 300 guitar, synth, bass and drum loop, all of feature capture various music genre. Apple Inc. (NASDAQ:AAPL) will offer the new option for a few weeks until December 7. The GarageBand pack asks for $0.99.
According to USA Today, Apple Inc. (NASDAQ:AAPL) is keen on getting many more people to rediscover the RED cause. That explains why they have got developers deeply involved in the same this time around. The company also wants to bring out the image of a business that cares in many ways such as the human health, environment, and gay rights.
Additionally, Apple also wants to be part of the high-profile corporate donations such as those already seen at Facebook Inc (NASDAQ:FB) and Microsoft Corporation (NASDAQ:MSFT).