China is one of the biggest marketplaces in the world that no company would ever wish to miss out on, especially on products promotion. Apple Inc. (NASDAQ:AAPL) CEO, Tim Cook, seems to have taken note of the company’s 15 outlets which might be deficient in tackling the entire landscape.
25 New Stores Up For Opening
The chief executive is reportedly planning to open 25 new stores in the country that it hopes will give the company an edge in terms of attracting more customers. The company’s 15 outlets in the country contribute a massive 15% of the company’s total revenue something the company would love to improve on, with the opening of new stores. Cook has already stated that iPhone’s 40,000 points of sales are not enough.
Cook has always viewed China as one of the market with enormous potential should the necessary investments be made in attracting more customers and popularizing the company’s line of products. Apple Inc. (NASDAQ:AAPL) already operates an iPhone manufacturing plant in the country clearly highlighting the importance of the country for its products. Five months ago, Cook reiterated that Apple was planning to triple its retail stores in china over the next two years.
Cook in China To Sort Out Privacy Issues
Probable sites for the new retail stores have not yet been highlighted although reports indicate the company may position them away from the flashy flagship areas. Apple Inc. (NASDAQ:AAPL) has not enjoyed the best of rides in China this year especially over privacy related issues. The company has been under immense pressure after people alleged that its location-tracking tool could be used for spying.
Cook is in China to iron out data privacy-related issues with the country’s Vice Premier Ma Kai. His visit comes in the wake of reports that iCloud might have been hacked with a group reportedly sponsored by the government.