Apple Inc. (NASDAQ:AAPL) hasn’t revealed the official sales count of the Apple Watch till now. However as per market research firm, Strategy Analytics, it is the dominant player in the worldwide smartwatch market. As per Strategy Analytics, Apple Watch has sold 4 million units so far which accounts for 75% share of the global market share.
Apple Watch’s increase in sale is believed to come at the expense of Samsung, which experienced a massive 66% decline in market share as compared to a year ago. Strategic Analytics also reported that the global smart watch market increased by 457% compared to the second quarter last year.
Juniper Research differs in its estimates and says that around 2 million Apple Watches have been sold till now. According to Ben Wood, head of research at CCS Insight Apple Watch is certainly not a flop. He rates it as the top smartwatch in the world in terms of sales. He added that Apple Watch had sold double the number of units as the rest of the competition combined. What’s more it has been available for just three months and that too in limited quantities.
Smartwatch pioneer Pebble sold 1 million watches over the last three years. Google Inc (NASDAQ:GOOG)’s Android Wear watches sold only 800,000 units before the end of 2014. The Apple Watch faced supply problems resulting in shoppers being able to purchase it only online initially. However, the Apple Watch has become more popular than earlier products of its type.
Within just three months of launch around 1.8% of Guardian app users with iPhone having the feature of supporting smart watch have viewed Guardian content on an Apple Watch. Android Wear users cannot match this statistic.
Apple entering the fray has heightened awareness of smart watches demonstrating that there is a feasible market and engaging the interest of non-iPhone users. As per Ben Wood, Apple has done well enough for companies such as Samsung and Google to stay in the market. However, whether smartwatches become big time players remains to be seen.
Sources: theguardian, businessinsider