Apple Inc. (NASDAQ:AAPL) has seen huge success around the world with the iPhone 6 and iPhone 6 Plus, and it wants to achieve the same success in the Indian smartphone market, as well. The company recently announced plans of opening up 500 new stores in the small towns and cities of India. India market is the one of the fastest growing smartphone market in the world.
India on Apple’s radar
In the U.S., Apple Inc. (NASDAQ:AAPL) has topped $700 billion in market capital. It had entered India in 2011, but has not positioned itself as a mainline brand. The company has already established itself well in many overseas markets including China, but India has been left far behind. Contrary to this, the arch rival Samsung has been dominating the Indian smartphone market since long. Now, the Cupertino-based firm known for the iPhone, iPad and iPods – is all set to make the first major push in the country.
“All this will change now. The company is finalizing plans to become a serious player in India, which is being seen as a strategic and one of the most promising markets globally,” a top company source told the Times of India. More than a million phones were sold in India by Apple till September 2014, and the company hopes that opening stores in the country will push the sales much higher.
Apple to focus on both, big and smaller cities
Redington and Ingram are the two key distributors of Apple Inc. (NASDAQ:AAPL) through which it operates in India. They shoulder the responsibility of supplying the products to regional distributors, multi-product trade channels and Apple Premium Re-seller stores and Apple Authorized Re-seller outlets. More than 70% of Apple sales in India are accounted for by Redington.
Apple has figured out the areas with most potential for sales of its products and it includes both major metros and cities along with small towns and cities. Amritsar, Pathankot, Moga, Coimbatore, Trichy, Nagpur and Nasik are the small ones while Delhi, Mumbai, Bangalore, Kolkata and Chennai are the major target areas. Citing a source, the report from TOI says that the buying power of smaller towns is amazing and the company wants to give adequate product demonstration and a better and proper experience and this is Apple Inc. (NASDAQ:AAPL)’s primary objective