Apple Inc (NASDAQ:AAPL) has reasons to be happy and reasons to be sad as well. The youth in the U.S are die-hard fans of all the Apple products, but one product seems to fail in attracting enough attention and generate required interest. To get an insight into the popularity of Apple devices among the teens of U.S. a survey was conducted by Piper Jaffray recently.
The survey has shown that the demand for iPhone and iPad has been increasing steadily among the U.S. teens. However, the demand seems to fade away, when it comes to the Apple iWatch. While Apple Inc. (NASDAQ:AAPL) has a strong presence among the youth of America as evident from the results of the Fall 2014 Teen Survey conducted by the firm, it has not been successful at creating the required buzz with the smartwatch in the market as its other devices iPad and iPhone have been able to.
Apple Watch lacks the glitz
The survey included 7,200 teens, and of those only 16% were interested in buying the Apple Watch in exchange of $350 and this was lower than 17% teens who showed interest in buying the device during spring. The device is rumored to make its debut sometime next year. The device will come at a starting price of $349 as informed by the company in early September.
“We believe that despite the timing of the survey, speculation has ramped significantly around an Apple Watch since the Spring and we would have expected to see at least a small uptick in interest from teens in the watch,” Piper Jaffray analyst Gene Munster writes. Piper analysts maintain their 10 million Apple Watch sales estimate for 2015.
iPhone, iPad demand strong
The percentage of teens owning an Apple iPhone was 61% in spring and by the time survey was taken it increased to 67%. Apple iPad has also been able to sustain its position by able to maintain consistent demand over the past few months. During the spring survey there were 66% teens who owned Apple tablet, and at present as well there are 66% owners. There are 60% teens looking forward to buying an Apple tablet in next half-year’s time, and iPad Air and iPad mini are the two preferred tablets.