Apple Watch

The smartphone giant Apple Inc. (NASDAQ:AAPL) announced on Tuesday that it will take the help of other companies to design bands for its newly launched Apple Watch. Even though, external companies can apply to grab this opportunity, but they will need to follow the standards set by Apple.

What Next

Apple has made public a 13-page document for all the developers which outlines a lot of requirements and recommendations for those who are interested in developing their personalized bands. These recommendations comprise of various difficult standards testing as well as the material that is supposed to be used in these bands.

Apple states that the third party bands are important for various reasons. The first and the most important among them is the customization. In today’s time, Apple needs excellent customization for its Watch as it plays a critical role in the short term as well as in the long term. When it comes to the pricing part, Apple expects these bands to be pricey. They will certainly uplift the overall base cost of Apple Watch. If one opts for a different band, which may look better than others, he/she adds hundreds of dollars to the price.

There are opportunities to make these bands cheaper, but Apple doesn’t want to compromise on the technology used in them. The company has already turned the Apple Watch into a full-fledged hardware, which is equipped with almost everything that one can think of under the blue sky.

Pebble, the prominent smart watchmaker, embraces this idea and states that there is nothing wrong in increasing the overall price if it comes at the cost of high-end technology.

The bands made available by Apple have not grabbed any good feedback from customers; hence, this looks one of the most intelligent decisions that the technology giant can take at this moment.

4 COMMENTS

  1. ” The company has already turned the Apple Watch into a full-fledged hardware, which is equipped with almost everything that one can think of under the blue sky.”

    “The bands made available by Apple have not grabbed any good feedback from customers; hence, this looks one of the most intelligent decisions that the technology giant can take at this moment.”

    Really – is this a journalist, or a clown with large shoes and a bottle of seltzer water banging on at a typewriter?

  2. Obviously this is not about “tires” but a technology piece that’s closely guarded by Apple. if you read the linked Washington Post articles it clearly says:

    “But to get the official stamp of approval you’ll need to follow an exacting set of standards.”

    To me approval means “allow”

  3. Since when does a company “allow” the rest of the world to manufacture something. That is so absurd. It’s like saying “Ford will allow others to make tires for their cars”. The headline of this article insinuates that the Apple mentality has finally reached a level of conceit that even the most rabid Apple fan cannot defend. I highly doubt this was an official word-for-word statement from an Apple employee or representative. If not, it just shows that journalism no longer exists in the true definition of the word.

    If yes, then I get that there are, most likely, patents involved in the design of the band. If that is the case then companies would only have to make sure they are not in violation. It would not stop them from making bands for the watch.

  4. How would they stop them anyway. If the band works with the watch it works with the watch no matter what stance Apple takes.

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