Apple Inc. (NASDAQ:AAPL) has apparently launched a new discount for those fans that cross the $5000 per year purchasing mark. Apple has been continuing its loyalty program from quite a few years now, but according to the report from Tech Crunch the iPhone maker is upgrading its all three programs tiers —$5,000 (red), $35,000 (green), $200,000 (blue) to increase the sales of IT departments and education customers.

Apple TV also in loyalty program

For instance, a school that wants to offer Mac to their students for studies can get a 6% discount in the lower tier and around 8% discount in the higher category. On the other hand, the customer can get a discount of upto 2% to 4% on iPads based on the model and quantity, according to the report.

The organization requiring new iPads to distribute among the employees can get the special campaign with larger than usual discounts for packages of 50 units or more. Tech Crunch reports that organizations need to talk to the Apple Retail Business team member at a store or through phone for availing the discounts. Third party sellers like Jawbone and beats, also, offer discount on the low tier, which increases as the purchasing amount surges.

Apple TV is, also, in the list of discounted items. The Apple Inc. (NASDAQ:AAPL) is garnering more attraction now days in conference rooms and classrooms, according to the report. The user can connect the TV to the iPad for hassle free presentation capabilities. Apple did not take its TV much seriously, when it started manufacturing it, but now the segment has become a cash cow for the company as CEO Tim Cook announced that Apple TV sold more than $1 billion worth of devices in fiscal 2013.

Barclay’s analyst pessimistic

Analyst Ben Reitzes of Barclays has named Apple Inc. (NASDAQ:AAPL) as the next Microsoft. According to reports from Business Insider, the analysts believe that Apple is not the same as it used to be, and iWatch or Apple TV cannot reach it to the same pedestal again.

“Frankly, we just couldn’t quite bring ourselves to use smart watches or TVs as reasons to raise numbers,” he said. In his report, the analyst said that there is a doubt looming over the new products of Apple. Reitzes compared Apple to Microsoft, a statement which may sound a warning to the tech industry.