Apple Inc. (NASDAQ:AAPL) is gearing up to launch a completely new paid streaming music service parallel to Spotify and Rdio. Although, not named yet, the service is indigenously designed by the Apple, on the platform of Beats Technologies and music content, according to Mark Gurman of 9to5 Mac.
Various sources within Apple and the music industry have given various inputs of Apple’s upcoming streaming service, says Gurman.
Beats technology, Apple design
Apple Inc. (NASDAQ:AAPL) will design the interface, and the technology will be courtesy of Beats technology. Apple will go different from the Beat’s black and red theme for a look more in-line with the iTunes and iOS Music apps. Users will be allowed to fuse their Beats Music accounts with their iTunes and Apple ID profiles. Also, the users will be enabled to port their current Beats libraries to the new service, merging those sings with their iTunes Match, iTunes Radio, and iTunes store service.
Apple Inc. (NASDAQ:AAPL) has decided to take a step ahead by integrating Beats into the iOS, iTunes and Apple TV rather than simply keeping it as a Beats Music app onto the iPhone. At present, the Cupertino, California-based company is developing new Beats infused versions of the Music applications for the iPad, iPhone and iPod touch, as well as, upgraded iTunes applications for the computers that are compatible with the Beats features. Separately, a new Apple TV is also in the works.
More ease for users
Apple Inc. (NASDAQ:AAPL) has kept its new cloud-based service revolving around the user’s music library. Within the service there will be a new search feature that will locate any song in the iTunes/Beats catalog, and users will be able to listen to the music from the catalog, as well as, add it to their personal libraries, informs Gurman.
In the service, users will be allowed to listen specific tracks, and save to their iOS devices or computers, or save all songs on cloud. Additionally, the iPhone maker will integrate Beats Music playlist, activities and Mixes features into the new service that will allow the users to listen the pre-made, human curated playlists to fit various activities. Apple Inc. (NASDAQ:AAPL) is also in a process of upgrading the social networking feature of Beats by allowing people to follow other users and artists similar to failed Ping social music network.