Apple Inc. (NASDAQ:AAPL) is in the process of hiring people with a background in music and pop culture as the Hardware giant company seeks to sharpen its editorial content. The Cupertino-based company has already advertised a post for an editorial producer who must be a seasoned writer with a broad pop culture background, to be based in London. Apple enhancing its editorial voice is an indication of a technology company trying to morph into a media destination.

The editorial producer will be responsible for managing a sea of freelancers as part of his production and editorial duties. Apple Inc. (NASDAQ:AAPL) wants the person to have deep contacts in the freelance world with a pool of writers who can cover a spectrum of music, movies and books.

Apple has already highlighted its intention to pursue the music scenery seen by former BBC Radio 1 Dj Zane Lowe announcing he had left his position at the media company to take a position at the hardware and software giant.

It is still unclear what Lowe will be doing at Apple Inc. (NASDAQ:AAPL) although he said in an interview with the Guardian that his new job involved getting great music to an audience on a global scale. There has already been suggestions that Apple is working to develop a paid streaming music service leveraging the technology of the Beats music service that was acquired for $3 billion.

Apple Inc. (NASDAQ:AAPL) could also be planning to rejuvenate iTunes legacy download business that has been left lagging amidst increased competition in the subscription-based streaming business. The company could also be looking to complement its ad-supported internet radio service that it launched in 2013 as a reaction to market movements.

A re-launch of the iTunes service could also be in the offing with a screaming music service at its core. Featuring a strong editorial voice in the background for supporting artists on the platform while offering consumption metrics and tracking sales.

Last month it emerged that Apple Inc. (NASDAQ:AAPL) had absorbed Musicmetric an analytics service that was being used by record labels as well as artists to keep track of their music consumption while offering tracking for e-books films and games.