Apple Inc.(NASDAQ:AAPL) apparently pursuing a line of thought which hopes to capture the market for single-pay App Users. Currently, running a program in the UK, called ‘Pay Once & Play,’ the App Store has a weekly list of some ‘great games’ which have to be paid for only once. This means there are no In-App purchases on these ‘great games.’

Pay Once & Play

Apple Inc. was found promoting several of these games on the first page of App Store, under a section named exclusively as ‘Pay Once & Play.’ The delightful feature of this special category is the organization of the various games: Blockbuster Games, Recent Releases, besides App Store Originals.

Secondly, the organization of the games in the various sub-categories is judicious in mix. While some of the games are on the basis of popularity, others are on the popularity of the developer.

Here’s a teaser line-up of what you will find on UK’s Apple Inc. (NASDAQ:AAPL) App Store’s Pay Once & Play. Blockbuster Games sub-category promotes an independently published game, ‘Thomas Was Alone,’ tiled right next to the hugely popular Minecraft. Alongside these are the award-winning titles, Threes, Leo’s Fortune, besides Blek.

Apple Inc.’s move to promote the games it sells comes from a bit of historic criticism. Apple Inc., typically offers these games as part of a freemium business-model, where the game is first introduced as free-to-use and later advanced features are introduced under a paying model. The subversive manner in which the key gameplay features are cloaked as In-App Purchases, have often been criticized. This has led to several changes being introduced, including the manner of display of freemium games at App Store. As part of the changes, In-App Purchases were changed to a ‘get’ button from the ‘free’ button, along with categorization under a specific label.

Apple Inc. (NASDAQ:AAPL) latest App Store tweak is definitely a welcome move. While UK users are exploring the feature, the wait may not be long before US Apple Inc. users also enjoy the clearly categorized titles at Apple Inc. (NASDAQ:AAPL) Apps Store.