Apple Inc. (NASDAQ:AAPL) has roped in two celebrity figures for the first TV commercials created for the iPhone 6. We will get to see Jimmy Fallon and Justin Timberlake in the new set of commercials, which was teased by the company at the launch event of the new smartphones. The first two ads have already been posted online by the iPhone maker.
Beyond early adopters
The features of the device that attract the consumers have been emphasized through the commercial. What makes those videos interesting is the fact that they are among the first information that Apple Inc. (NASDAQ:AAPL) is using to position the devices. Two voices used in these commercials are recognized in most of the American households and beyond America, as well.
The company’s iPhone 6 sales have touched a record figure of 10 million sales from the opening weekend. Now, apart from early adopters, the company needs to sell it to the mainstream customers, and for this, it is needed that they get to know the user reviews and experience, so that they create an impression on the mainstream buyers. The largest iPhones made by Apple are these as referenced by the adverts themselves. The opinion about the device has got polarized to some extent because of this fact.
Apple focusing on iPhone features
The new device boasts of many outstanding and mind-blowing features. The commercials focuses on the superior camera specs and quality, and also the wide range of new features including slow-mo, time lapse and quality. The second ad spot focuses on the size of the device. In this advert, we can see the benefits of the big-screen being discussed at length and also a brief mention of the HealthKit features. Timberlake is seen cracking jokes on the screen‘s huge size.
The screen size of Apple iPhone 6 is the most talked about feature, but it is already available in most of the android devices. The moment those big screen iPhones were released, Samsung commented that Apple is discussing the huge screen size and its benefits as if it was Apple Inc. (NASDAQ:AAPL)’s idea. In retaliation, several videos were released by Samsung, where it said that it was the first one to come with the Galaxy range of handsets sporting big screens. They even suggested that Apple had created its iPhone by copying the hugely popular Galaxy Note device.