Apple Inc. (NASDAQ:AAPL) has taken some serious measures to check its declining shares in the smartphones market is all set for the initial production of the bigger iPhones to give tough competition to the present makers of big screen smartphones including Samsung.
A report from the Wall Street Journal citing sources familiar with company’s plans, said that the Cupertino-based iPhone maker has given its largest initial production order of iPhone with 70 million-80 million units, which will comprise both the 4.7 inch and 5.5 inch versions, and will reach completion by Dec 30th.
Apple expects more than demand than iPhone 5S, 5C
The company has made a demand forecast of its yet to be released iPhone based on its popularity and growing preference for bigger smartphones. It hopes that the initial demand for the iPhone 6 will surpass those of the earlier iPhone versions – 5S and 5C, which jointly made up for 50 million-60 million units produced initially, which sported smaller screen sizes of only 4 inches. The new iPhone would be available in multiple colors and feature metal casing.
While all other competitors have switched to making big-screen smartphones that go well with customer requirements, Apple Inc. (NASDAQ:AAPL) remained stuck to its small-screen devices. Samsung rose to glory with the Galaxy S series of smartphones, which sported screen as large as 4.8 inch launched in 2012.
One major issue reportedly faced by Apple Inc. (NASDAQ:AAPL) is that the larger screen device of 5.5-inch does not seem to come real as the display makers are facing certain production issues. The issue is primarily due to the in-cell technology used in displays, which allows the screen to be thinner and lighter by fitting touch sensors into the liquid crystal display. This makes adding a separate touch-screen layer redundant.
Component makers have been asked by Apple Inc. (NASDAQ:AAPL) for preparing up to 120 million iPhones by the end of the year so that they could factor in for the chances of the display failures. The 5.5-inch version of the iPhone 6 is rumored to sport a display made of sapphire crystal, which is way costlier than glass, but at the same time is more durable as well. This has further added to the manufacturing complications currently faced by Apple.