Apple Inc. (AAPL) CEO Cook Says ‘Doing Because It’s Right to Do’ Costs $850 Million

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Whenever the CEO of Apple Inc. (NASDAQ:AAPL) speaks, there are attentive listeners. From the time of Steve Jobs presentations to Cook, Apple Inc, CEOs continue to engage people from the technology world with their presentations. This time at the Goldman Sach’s Technology Conference, CEO Cook, during his presentation was more a green technology evangelist than a smart gadget maker! For, Cook pleaded that Apple Inc was committed to ‘Doing Because It’s Right to Do.’

Cook at Sachs conference commits to Solar Farm project

Apple Inc. (NASDAQ:AAPL) CEO made a grand and firm display of the latest foray the smartphone maker wishes to explore – an ambitious solar farm spread over 1,300 acres in the heart of California state, at Monterey County.

Apple Inc. will partner First Solar, Inc. (NASDAQ:FSLR) through $848 million investment to support First Solar California Flats Solar Project, at Monterey County, California. The project will deliver 130 MW of solar power to Apple Inc, following a half-decade long power purchase agreement between the two entities. Besides, it is expected that an additional 150MW that will remain will be sold to local utility player, Pacific Gas & Electric.

While many come to terms with the announcement of a green venture, in the midst of smartphone version talks and releases, Cook clarified that the project would generate the energy requirement of Apple Inc. (NASDAQ:AAPL)new campus and supports other offices in California as well as the 52 state-wide Apple stores. The solar energy project, costing $850 million will power the company’s data center located at Newark in California.

‘Time for Talk Has Passed’

Apple Inc. (NASDAQ:AAPL) CEO shared that the ‘time for Talk has passed’ and it was time for action, as Apple came to terms with the real-time climate change issues. The project is a first step to prove Apple Inc.’s commitment to give back to the world, ‘better than’ the way it was found.

Tim Cook also spoke about Apple Watch as the device which will launch in 2015 first quarter and explosive adoption of Apple Pay, in the US.