Apple Inc. (NASDAQ:AAPL)’s mobile payment facility Apple Pay will showcase on a new TV spot titled “Worn Jeans” during the Capital One Orange Bowl on ESPN at 8:00 p.m. ET on Wednesday. The spot features consumers using their Capital One card with Apple Pay to make payment for their purchases directly from an iPhone 6. Capital One Wallet app allows consumers to keep track of their purchases.
Omnicom ad shop DDB has created a new spot to promote Capital One and its Wallet app. Following its debut, the commercial will air across major TV networks, cable entertainment, and sports outlets, Video on Demand, online video and on Mobile iAds starting January 5, 2015.
Capital One Financial Corporation (NYSE:COF) already announced in September that it is working with Apple Inc. (NASDAQ:AAPL) to bring innovation in consumer payment services, well ahead of the availability of Apple Pay services. Apple Pay, launched in October, is currently available for the new Apple Watch, iPhone 6 and iPhone 6 Plus. Apple Pay allows customers to pay for goods and services using merchant apps which are compatible with these devices.
The partnership allows Capital One customers to use their credit and debit cards directly from their latest Apple devices to pay for purchases at many of the physical and online stores. Customers just need to hold their iPhone device near the contactless reader, touch their finger on Touch ID and payment will be made.
Capital One has already enabled use of Apple Pay for more than 220,000 stores and online purchase apps. Its newest mobile app Capital One Wallet is also designed with Apple Pay in mind to allow consumers track the details of their transactions made using Apple Pay. Users can simply take a picture of your Capital One card with the newest iPhone 6 devices and verify the details using Capital One Wallet app to start using the Apple Pay.