BlackBerry Ltd (NASDAQ:BBRY) has been trying hard to get rid of the recent setbacks it had faced due to obvious reasons. But things don’t seem to fall in line with its efforts. According to a customer survey report from CIOs, the analysts of Morgan Stanley predict that the market position of BlackBerry may not be favorable in the coming quarters.
Road So Far
MobileIron results into well-directed purchase intentions with regard to mobility, but BlackBerry doesn’t seem to cash in most of the opportunities. The recent trends give a clear cut idea that the company is not able to focus entirely on innovation. Analysts of Goldman Sachs have studies one other report based on company’s Value Added Reseller surveys. They can clearly foresee BlackBerry Software inclining at a rate of 70% year on year compared to the smartphone maker’s prediction of 100% growth.
Market Surveys May Not Give A Clear Picture
The financial release of MobileIron from last week highlights that the current market conditions are extremely dynamic. It’s a clear indication that indicators from customer surveys cannot remain same over time. They cannot provide a clear picture to the audience. Even though, the survey reports state that BlackBerry may not be able to have a favorable time in the near future, but the recent announcement of company’s quarterly results speaks otherwise.
Security Is Top Most Concern For CIOs
The recent initiative taken by Morgan Stanley analysts to survey a few top-notched CIOs unveiled that security remains the most important concern for senior leaders. In this section, no vendor can beat BlackBerry, which has over 70 security certificates and years of experience. With a globally secured & encrypted network and an average transfer of 35 petabytes mobile data every month, it sits ahead of all the other companies.
Even though the recent financial results have not supported BlackBerry’s long-term vision, but the company is capable of coming out of this situation, and will do so in the near future.