Amazon.com, Inc.(NASDAQ:AMZN) today announced that its Appstore has nearly tripled year-over-year and developers are seeing strong monetization growth from their apps offered on the Amazon Appstore.
Amazon reported that its Appstore now has over 240,000 apps and games and is available in almost 200 countries and different devices. Moreover, Amazon is saying that its Amazon coins are now becoming popular that customers spent hundreds of millions in Amazon coins on apps and games.
Amazon also cited a survey by IDC reported that developers making apps and games for Kindle Fire are seeing about the same revenue as on any other mobile device.
“Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore,” said Mike George, Vice President of Amazon Appstore and Games. “But this is just the beginning—we’re building more services and capabilities for developers and more Android-based APIs based on their feedback. Most Android apps just work on Kindle Fire, and with an Appstore made for Android devices, Amazon’s Appstore can help developers distribute their apps on Android devices all over the world. It’s a great time for developers to bring their apps to the Amazon Appstore.”
Amazon also quoted some developers:
“Amazon users are very high quality users. User engagement with edjing on Amazon is higher than on any other platform. In proportion, Amazon users spend more time in edjing than any other platform. In addition, the Average Revenue Per Download (ARPD) on Amazon is actually higher than on Android.” —Jean-Baptiste, CEO, DJiT
Amazon.com, Inc.(NASDAQ:AMZN) says that its Appstore includes a wide selection of services that enable developers to build, monetize and market their apps. Some if these services include the ability for developers to use Amazon Web Services (AWS) as their infrastructure, Amazon SNS Mobile Push which allows developers to send push notifications to Kindle Fire, Apple and Google devices. Mobile Ads, enabling developers to monetize their apps with display ads plus other services.