Source:which.co.uk

Amazon.com, Inc. (NASDAQ:AMZN) is gearing up for the festive season and Black Friday with a discounted annual membership fee of £59, down from £79. The new price offer is available to UK residents who would like to subscribe to Prime.

The company believes that the £20 difference will encourage more users to subscribe to the service especially in preparation for a season where sales are extremely high. It is also a considerable amount to be saved. The offer will only be available to UK residents who are interested in signing up for the Prime service which offers next-day deliveries among other benefits. However, the offer is only available until November 18.

Amazon plans to use the discount as an advantage to pull in more registrations because Prime offer’s free shipping. That is a feature that many people are willing to take into account especially because the service makes it so much easier to purchase products online.

Customers will be extremely happy. It might be an advantage for the company to make more money, but it is equally advantageous for abroad customers who would like to make use of Black Friday discounts.

Amazon is also throwing in early access to its Black Friday deals to those who sign up with the discounted price. Fortunately, £59 will not just grant access to the discounted prices. There are numerous other reasons why people in the UK should take advantage of the offer.

One of them is Prime video that is equally as exciting as Netflix. In fact, the service will exclusively air the new automobile show that will be hosted by former Top Gear UK hosts, another reason to be excited about Prime.

Some of the other Prime services include Amazon Music, an online music service similar to Spotify. Amazon Prime also offers unlimited cloud storage through Cloud Drive. Shopping online might not be a regular thing to most shoppers but the other service adds more value and appeal. There are a few other benefits of being an Amazon Prime member and all of them combined provide good value for the discounted price.

Sources: TheVerge, engadget