Alibaba Group Holding Ltd (NYSE:BABA) has announced tie-up with the Australian start-up Bigcommerce. The company seeks to facilitate sourcing of the products from Chinese suppliers to the online stores and merchants on this ecommerce platform.
Biocommerce and Alibaba Group Holding Ltd (NYSE:BABA) have jointly developed an app that allows integrated navigation to suppliers with Alibaba.com for Bigcommerce clients. The app is made available to nearly 70,000 stores and online merchants of this Sidney based start-up. The deal will allow thousands of new users to browse through products supplied by 300 suppliers from Alibaba Group Holding Ltd (NYSE:BABA).
This deal is set to create growth opportunity to the world’s leading retailer. Around 30,000 products will be featured as of now, with new products being added over the next few months. According to Forbes, this deal can expand up to three million products. Melanie Kalemba, Vice President, sales and strategic business development at Bigcommerce said that this partnership will provide a competitive edge to its clients. Michael Lee, Marketing Director, Alibaba Group Holding Ltd (NYSE:BABA) said that the new application will provide access to competitive pricing for merchants and wholesale suppliers.
The deal has several key benefits for both parties. First of all, the Bigcommerce clients will be able to use an integrated search option that is tailored for the users. The products in five categories can be purchased through the app. These categories include automotive, apparel, beauty, consumer-electronics and jewelry. Detailed information for the product and supplier will be made available, allowing transparency in the transactions. The suppliers which have been featured in the app are among the “Gold suppliers” from the company that are known for their customer service and quality standards. The app uses secure payment service of Alibaba Group Holding Ltd (NYSE:BABA).
The company has previously tried to expand its reach through strategic acquisitions. As the online marketplace is growing faster than ever before, the company has decided to focus on small size businesses. This new deal with Bigcommerce is just another step to dominate the online supplier market by catering to the needs of small and medium enterprises. Alibaba Group Holding Ltd (NYSE:BABA) has successfully grabbed the opportunity.