As you probably know the 10th gen Honda Civic Hatchback is already released and started its sales, but there is one catch – the price is a little steep. The solution is simple enough, get some advertising magic involved to make the problem less apparent. And that is exactly how the first official commercial of the 2017 Honda Civic Hatchback became with a catching title – “Made Mean.”

To anyone who read the title fast or didn’t bother to read it entirely, no it is not “Mad Man,” but it would be a suiting title, won’t you agree? If we take a little comical detour and just imagine what would the guys from the show think about it, or just how suiting would it be if we came to pick up the gorgeous Joan Harris in one of these. But we digress from the topic.

The theme of the commercial is simple – we’ve got an underground assembly line where angry robots are working on the c while sitting underneath the regular line for ordinary Civics. As you would expect it it’s dark, it’s scary, and all the robots look like they might knock you out at any moment. But instead, they knock in the grille and slap a color on the car’s bodywork. Not looking too bad, but let’s be honest, they could have done it better!

If you take a closer look at the commercial, it somehow feels that Honda is actually making fun of the younger demographic suggesting they are somewhat childish and superficial and on top of all that the commercial does not point out the trunk, which is the whole idea of a Civic Hatchback. But, despite the ad, what could help the sales of the Hatchback is the standard 1.5-liter I4 turbo engine that churns between 174 and 180 HP, depending on the trim and gearbox you choose, of course. The Sport Touring featured in the ad looks pretty awesome, especially thanks to the double exhaust pipes in the middle of the rear bumper and the body kit. But that is nothing, just wait for the official release of the Type R model that is, in anyone’s opinion, going to blow the competition off any market.

Fun fact, when it comes to Japanese car maker hatchback! Did you know that the last Civic Hatch 2002-2005 model came from the UK? A similar situation will be with this one as the 2017 Honda Civic Hatchback is being assembled in UK factory in Sunderland. Guess it is not that Japanese at all, ha?

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My name is Miloš Kalajdžić and I come from Brčko DC in Bosnia. I was born on July 20 th 1988 and so far I obtained a BSc in economics and one year of working experience in my field of study. I am a very hard-working person who leaves nothing unfinished and halfway done. When I commit to something I give my best to make sure that everything is done the way as it is supposed to be. I like cars and everything that comes with them. My passion are American muscle cars, but unfortunately the closest I managed to come near one is behind my laptop watching an image of the new Chevy or Dodge and writing about it. But that’s ok I’m still optimistic. When I’m not behind the laptop writing I’m on the streets and auto shows admiring all stuff rolling on four wheels being propelled by a petrol engine!