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Yahoo, Inc. (YHOO) Re-enters Gaming, Launches Cross-platform Portal

by Aman Jain - March 20, 2014

Post image for Yahoo, Inc. (YHOO) Re-enters Gaming, Launches Cross-platform Portal

Yahoo, Inc. (NASDAQ:YHOO) is again making efforts in the gaming segment with the launch of its Yahoo Games Network platform and its Yahoo Classic Games site. The company announced that more features and updates are in the pipeline, but, as of now, it has come up with a cross-platform network for developers and “a great experience for our millions of users.”

Good opportunity for developers

The Yahoo Games Network, is a relatively new platform for developers, who want to take advantage of the company’s massive user base. The platform includes onboarding services allowing players validation, monetization of games, social sharing, analytics, and “ongoing operational support for growth.”

Yahoo, Inc. (NASDAQ:YHOO) has already joined hands with many of the developers in the industry, and with a promise of “many more” in both mobile and the Web. Developers on board include names like Rumble Entertainment, DreamWorks, SGN, ChangYou, Namco Bandai America, Playtika, FlowPlay, and Con Artist Games.

For those, who are not developers, the company suggests Yahoo Classic Games as the best option. Yahoo promises that the new site works perfectly on Android and iOS devices, as well as on the web.

Huge untapped audience

Apart from its own games like Yahoo Poker, Yahoo Pool, and Yahoo Bingo, the company is offering other games hosted on its sites before, also, like KingsRoad, The Last Stand: Deadzone, Ballistic, Bingo Blingo, Rise of Mythos, Vegas World, and Slotomania. Yahoo plans to give the user the same experience as was ignited by the online games in the 1990s, which in today’s world of apps is a bit difficult task.

Yahoo, Inc. (NASDAQ:YHOO) believes that it has an “untapped gaming audience” of 800 million users globally, and of which 400 million are on mobile. The figures don’t matter much unless they are actually achieved. Yahoo has also asked for suggestions for improvement, “your feedback is invaluable to us and helps make Yahoo Games the best experience it can be, so let us know what you think.”

Since 2012, when Marissa Mayer took control of Yahoo, the company has made many acquisitions in the gaming space. The recent announcement of the two new products reflects the direction in which the company plans to focus, in the coming time.

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